Technical SEO & Search Visibility Specialist

Your SEO roadmap is ready, but your team already has a lot on its plate

Client meetings keep rolling in, ongoing campaigns, SEO deliverables, and competing deadlines, your team is juggling several priorities. There's work to be done, but not enough hands to get through everything.

I work with marketing teams and agencies that need an SEO specialist to take ownership of projects or collaborate with their existing team. From technical SEO and content strategy to search performance analysis and AI search visibility research, I help move SEO priorities forward.

Work With MeExplore My Work

Available for freelance SEO projects, contract roles, and ongoing SEO support

When Your Team Needs Extra SEO Support

Even with a clear SEO strategy, getting everything done can be challenging when your team is managing several priorities at once. Here are some of the areas where I can step in.

Your SEO Backlog Keeps Growing

Your team has a solid SEO plan, but audits, content updates, technical fixes, and other tasks keep getting pushed back as new priorities come in.

Technical SEO Issues Need Attention

Crawlability, indexing, redirects, internal linking, and other technical issues need investigating, but your team doesn't always have the time to dig into them.

Client Deadlines Are Approaching

Audits, content briefs, optimisation tasks, and reporting need to be delivered, but your team is already balancing multiple client accounts and competing deadlines.

AI Search Is Raising New Questions

Your team is exploring how AI-powered search is changing visibility, but researching new developments and figuring out what they mean for your SEO strategy takes time.

HOW I CAN SUPPORT YOUR TEAM

What You Can Bring Me In to Handle

Whether you need someone to take ownership of an SEO project or work alongside your existing team, here's where I can step in.

Technical SEO & Website Audits
I help marketing teams and agencies identify and resolve technical SEO issues that affect how search engines crawl, index, and understand their websites.

From technical audits and crawlability issues to redirects, canonical tags, structured data, internal linking, and site migrations, I investigate what’s happening and help prioritise the fixes that matter.
Content SEO & Strategy
I help marketing teams and agencies turn keyword research and search performance data into actionable content plans.

From identifying content gaps and creating SEO content briefs to refreshing existing pages, improving internal linking, and optimising content for search intent, I support the work needed to improve organic visibility and keep content projects moving forward.
AI Search Visibility & Research
AI-powered search is changing how people discover businesses and information online, and marketing teams are trying to understand what that means for their visibility.

I help teams research how their brands and content appear in AI-generated search experiences, analyse mentions and citations, assess content opportunities, and explore how their existing SEO strategies can support visibility across traditional and AI-powered search.
SEO Content Writing & Optimisation
I create and optimise SEO content that aligns with search intent, answers readers’ questions, and supports broader organic search goals.

Whether your team needs new website pages, blog articles, detailed content briefs, or updates to existing content, I can take on the research, writing, and optimisation work while keeping your brand voice and audience in mind.

A Closer Look at My Work

Every SEO project comes with its own challenges. Here's a look at some of the projects I've worked on, what needed fixing or improving, and how I approached them.

I enjoy getting into the details of SEO problems, understanding what's happening, and developing recommendations that teams can act on.

Here are some examples of the types of projects I work on,

Technical SEO

Technical SEO Audit & Issue Prioritisation

Conducted a technical SEO audit covering 4,544 URLs, identifying broken internal links, redirect chains, crawlability issues, and page speed problems. Delivered a detailed audit report with prioritised findings and actionable recommendations to help the team address the issues.

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ECOMMERCE SEO

Ecommerce Internal Linking Audit & Strategy

Analysed the internal linking structure of an ecommerce website covering 967 URLs. Identified orphan pages, crawlability issues with product variation links, and missed linking opportunities across product, collection, and blog pages. Delivered an internal linking strategy with actionable recommendations to improve site architecture and content discovery.

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How We Can Work Together

Whether you need someone to take ownership of a specific SEO project or work alongside your existing team, I can provide the support you need to keep things moving.

Independent SEO Projects

Have a technical SEO audit, content strategy project, or SEO investigation that needs someone to take ownership? I can handle defined projects independently, from research and analysis to delivering findings, recommendations, or other agreed-upon outputs.

Embedded SEO Support

Need an SEO specialist to work alongside your existing team? I can collaborate with your SEO, content, development, and marketing teams to support ongoing SEO tasks, troubleshoot issues, and execute agreed priorities.

Agency Collaborations

Managing multiple client accounts or dealing with an increase in SEO deliverables? I can provide freelance or contract support, work within your agency's processes, and contribute to technical audits, content research, optimisation, and reporting.

I Like to Know the Why Behind the Numbers

When I see an unexpected drop in organic traffic, a strange crawl pattern, or a page that should be performing better than it is, I get curious.

I want to know what's happening, what's causing it, and what we can do about it.
Sometimes, that means digging through crawl data.

Other times, it's comparing search results, investigating technical issues, or following a trail of questions until things start making sense.

Hi, I'm Deborah

I started my SEO journey as a content writer. But I became increasingly curious about everything that happens after you hit publish.

That curiosity led me into technical SEO, and today, I bring both sides of my experience together to help marketing teams and agencies figure things out and get SEO work moving.

More About Me →

What It's Like to Work With Me

“Debbie’s work product continued to grow over time.”

Lindsay Perkin

President & Founder, Keyphraseology

Read the Full Recommendation →

Need an Extra SEO Specialist on Your Team?

Have technical SEO issues that need investigating, content projects waiting for attention, or client deliverables your team could use help with?

I'm available for freelance SEO projects, contract roles, and ongoing collaborations with marketing teams and agencies.

Let's Talk SEO